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Book Cover
E-book
Author Sugarman, Joseph, 1938-

Title The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman
Published Hoboken, N.J. : Wiley, [2007]
©2007
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  

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Description 1 online resource (xix, 338 pages) : illustrations
Contents Foreword: The Sugarman Legacy / Ray Schultz xv -- Introduction: The Origin of This Book 1 -- Section 1 Understanding the Process -- Section 2 Understanding What Works -- Section 3 Proving the Points-Ad Examples -- Section 4 Utilizing Your Copywriting Skills -- Appendix A Assumed Constraints, Continued 317 -- Appendix B Seeds of Curiosity, Continued 319 -- Appendix C Summary of Axioms and Major Points 321
Summary Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy
Notes "An Adweek book"--Cover
Bibliography Includes bibliographical references (pages 325-326) and index
Notes Print version record
Subject Advertising copy -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Handbooks and manuals.
Form Electronic book
ISBN 047008880X (electronic bk.)
9780470088807 (electronic bk.)
(paperback)
(paperback)
Other Titles Copywriting handbook