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Book Cover
E-book
Author Summanen, Tuomo, author

Title British Telecom : searching for a winning strategy / Tuomo Summanen & Michael Pollitt
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary United Kingdom was - alongside the United States - among the first countries to deregulate the telecommunications market in the early 1980s. Competition in the UK telecommunications started gradually about ten years earlier than in most other European countries. This paper traces the development of the corporate strategies of the incumbent, British Telecom, after the reform of the telecommunications market in the UK from the beginning of the 1980s
Notes Originally Published in: Summanen, T., & Pollitt, M. (2015). British Telecom: Searching for a winning strategy. Cambridge: University of Cambridge, Judge Business School
Online resource; title from home page (viewed on May 3, 2016)
Subject British Telecom.
SUBJECT British Telecom fast
Subject Strategic planning -- Case studies
Business planning -- Case studies
Business planning
Strategic planning
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Pollitt, Michael G., author
ISBN 9781473974517
1473974518