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E-book
Author Suparsad, Viraj, author

Title Being Bollywood : postfeminism, celebrity culture and femininity in the global south / Viraj Suparsad
Published Singapore : Palgrave Macmillan, an imprint of Springer Nature Singapore Pte Ltd., [2023]
©2023

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Description 1 online resource (xii, 172 pages)
Series Palgrave series in Asia and Pacific studies, 2662-7930
Palgrave series in Asia and Pacific studies.
Contents 1. Introduction -- 2. Theoretical contexts -- 3. Young women -- 4. Wives -- 5. Mothers -- 6. The tangible shift -- 7. Conclusion
Summary Through engaging media coverage of the public lives of Bollywood actresses, this book unveils understandings of idealized femininity and gender within this cultural context. Beyond its own borders, such a context is unique given the global relevance of content from and about Bollywood with members of the diaspora as well as those culturally Indian individuals that are no longer part of the diaspora. This book thus engages these actresses as global Indian celebrities who are framed and presented as contemporary urban Indian exemplars of gender via media coverage about them. The book therefore offers a robust and detailed case study of the Bollywood star system so as to demonstrate how the nuances of this unique cultural context influence the dimensions of postfeminism and celebrity culture therein.-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Viraj Suparsad is a post-doctoral fellow in African Feminist Imagination at The Nelson Mandela University in Gqeberha, South Africa. He holds a PhD in Media Studies from The University of the Witwatersrand in Johannesburg, South Africa. His published works look at issues relating to postcolonial femininities as they emerge in popular culture spaces in the global south
Print version record
Subject Motion picture actors and actresses -- Press coverage -- India -- Mumbai
Celebrities in popular culture -- India
Femininity in popular culture -- Developing countries
Celebrities in popular culture.
Celebrities in popular culture
Femininity in popular culture
Developing countries
India
India -- Mumbai
Form Electronic book
ISBN 9789819957002
9819957001