Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; Abbreviations and Polish names of actors; Acknowledgements; Introduction; 1 From 'total wars' to 'total markets'; 2 Soft power, nationalisms and globalism reconsidered; 3 Reforming the Polish statecraft: foundations for 'corporatisation'; 4 Mapping out the Polish field governing soft power; 5 Field habitus and legitimisations of nation branding for soft power; 6 Political economy of nation branding practice in Poland; 7 Articulating branded vision of Polishness for soft power
8 Poland as markets' playground: towards a new statecraft9 Conclusions: updating the field and the future of soft power research; Document archives; References; Index
