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Book Cover
E-book
Author Flint, Daniel J.

Title Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect / Daniel J. Flint, Chris Hoyt, Nancy Swift
Published Upper Saddle River, N.J. : Pearson Education, [2014]
©2014
Online access available from:
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index
Notes Online resource; title from title page (Safari, viewed May 22, 2014)
Subject Advertising, Point-of-sale.
Consumers -- Decision making.
Marketing.
Retail trade.
Shopping -- Decision making.
Form Electronic book
Author Hoyt, Chris
Swift-Bandini, Nancy, 1942-
ISBN 0133481468
9780133481464