| Description |
1 online resource (357 pages) |
| Contents |
Cover; CONTENTS; INTRODUCTION; What Is A Brand?; Why Do You Need To Transform Your Business Into A Brand?; What Are Branding, Marketing And Sales?; Anything Can Be Branded; Not Everything Can Be Rebranded; "But We Are Not Selling Coca-Cola," Says The CEO; Other Branding Myths That Can Kill Your Company; Rule No. 1 -Perception Is Reality; Rule No. 2 -Fortune Favours The First; Rule No. 3 -Create A New Category; Rule No. 4 -- The Power Of Focus; Rule No. 5 -Differentiate Or Sell Cheap; Rule No. 6 -Brands Are Built With PR, Not Advertising; Rule No. 7 -You Better Have A Great Name Or Else |
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Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two); Rule No. 10 -Know When To LaunchA Second Brand; Final Word |
| Summary |
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself |
| Notes |
Print version record |
| Subject |
Brand name products.
|
|
Branding (Marketing)
|
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branding.
|
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Brand name products.
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Branding (Marketing)
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| Form |
Electronic book
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| ISBN |
9789814346757 |
|
9814346756 |
|
9789814435345 |
|
9814435341 |
|
