| Description |
xiii, 526 pages : illustrations, maps ; 24 cm |
| Contents |
Part I. Consumer Influences on the Organization. 1. Ford Motor Company --- 2. The Body Shop --- 3. Pepsi Cola --- 4. Cheryl & Co. ---- Part II. Environmental Influences. 5. Avon Products --- 6. Worthington Foods: Meat Analogues --- 7. At & T Global --- 8. The Limited --- 9. Consolidated Stores Corporation --- 10. Benetton --- 11. Cantina del Rio --- 12. Wendy's International ---- Part III. Individual Differences. 13. Max & Erma's --- 14. Paul Harris --- 15. Swan Cleaners ---- Part IV. Decision Processes. 16. City Police Department --- 17. Sigrid Vogt, M.D. --- 18. McDonaldʹs --- 19. Christina Lane Cosmetics --- 20. Liz Clairborne, Inc. --- 21. Marketing a City -- discover Columbus --- 22. Worthington Foods: Better N Eggs --- 23. WMKT --- 24. Singapore Airlines --- 25. Red Roof Inns --- 26. Libb Pharmaceuticals ---- Part V. Marketing Strategy. 27. The Longaberger Company --- 28. The Home Depot --- 29. L.L. Bean, Inc. --- 30. Compuserve --- 31. Checkfree --- 32. Check Point --- 33. The J.M. Smucker Company --- 34. Harry Rosen --- 35. Pick N Pay --- 36. Libbey-Owens-Ford Co. --- 37. The Longaberger Company --- 38. Wal-Mart in Mexico --- 39. Paul Ecke Poinsettia Ranch ---- Part VI. Comprehensive Cases. 40. Miele & Co. --- 41. Center Parcs --- 42. Bank One of Columbus --- 43. Karn Meats, inc. ---- Appendixes |
| Summary |
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts |
| Analysis |
Consumer Case studies |
|
Marketing Case studies |
| Bibliography |
Includes bibliographical references |
| Subject |
Consumer behavior -- Case studies.
|
|
Marketing research -- Case studies.
|
| Author |
Blackwell, Kristina S.
|
|
Talarzyk, W. Wayne.
|
| LC no. |
93006545 |
| ISBN |
0030970385 |
|
