Title Qihong Liu at Loong Air : making the dragon fly high / Joseph C. Santora, Kirsty Tan

Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary This case centers on Qihong Liu, the entrepreneurial founder and chairman of Loong Air, a Chinese startup airline. Liu has been successful in strategically positioning Loong Air in the marketplace. Under his leadership, the airline has become a new player in the highly competitive Chinese airline industry. He has a newly formed top management team (TMT) and has begun to hire younger, technologically savvy employees. Now Liu must employ appropriate strategies to develop his airline in the highly competitive Chinese airline market Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Liu, Qihong Loong Air -- Case studies Business planning -- Case studies New business enterprises -- Case studies Entrepreneurship -- Case studies Airlines -- China -- Case studies Airlines Business planning Entrepreneurship New business enterprises China Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Tan, Kirsty, author ISBN 9781526490490 1526490498

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