Title Economics of Advertising

Published Routledge, 2013

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ProQuest Ebook Central

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Description 1 online resource Series Routledge library editions. Advertising ; v. 12 Contents pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey Bibliography Includes bibliographical references and index Notes Print version record Subject Advertising. Advertising Form Electronic book ISBN 1299558674 9781299558670 9780203582299 0203582292 9781136670428 1136670424 9781136670565 1136670564 9781136670497 1136670491 9780415818032 0415818036 9781138997837 1138997838

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