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Author
Taylor, Frederic Wilfred
Title
Economics of Advertising
Published
Routledge, 2013
Click on the following:
ProQuest Ebook Central
Copies
Description
1 online resource
Series
Routledge library editions. Advertising ; v. 12
Contents
pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey
Bibliography
Includes bibliographical references and index
Notes
Print version record
Subject
Advertising.
Advertising
Form
Electronic book
ISBN
1299558674
9781299558670
9780203582299
0203582292
9781136670428
1136670424
9781136670565
1136670564
9781136670497
1136670491
9780415818032
0415818036
9781138997837
1138997838
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