Title Hacia un plan de mercadeo para unidades de información : guía metodológica / Luis Roberto Téllez Tolosa, Ruth Elena Vallejo Sierra

Published Bogotá D.C. : Universidad de la Salle, [2012]

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Description 1 online resource Bibliography Includes bibliographical references Notes Online resource; title from PDF title page (Digitalia, viewed October 29, 2020) Subject Libraries -- Marketing Information services -- Marketing Library administration. Information services -- Management Library Administration Information services -- Management Information services -- Marketing Libraries -- Marketing Library administration Form Electronic book Author Vallejo Sierra, Ruth Elena, author ISBN 9789585136137 9585136139

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