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Authors (Last name first) (1-7 of 7)
Tellis, Gerard J., 1950-
1
Book
1998

Advertising and sales promotion strategy


Tellis, Gerard J., 1950- author

Reading, Mass. : Addison-Wesley, [1998]

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Location Call no. Vol. Availability
 MELB  658.82 Tel/Aas  AVAILABLE
2
Book
1987

Advertising exposure, loyalty, and brand purchase : a two-stage model of choice


Tellis, Gerard J., 1950-

Cambridge, Mass. : Marketing Science Institute, 1987

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 WATERFT BUSINESS  658.834 Tel  AVAILABLE
3
Streaming video
2016

Creativity




London, United Kingdom : SAGE Publications Ltd, 2016

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Electronic Resources
4
Streaming video
2016

Dilemmas and innovation : the case of Kodak




London, United Kingdom : SAGE Publications Ltd, 2016

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Electronic Resources
5
Book
2004

Effective advertising : understanding when, how, and why advertising works


Tellis, Gerard J., 1950- author

Thousand Oaks, Calif. : Sage Publications, [2004]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  659.1 Tel/Eav  AVAILABLE
 W'BOOL  659.1 Tel/Eav  AVAILABLE
 MELB  659.1 Tel/Eav  AVAILABLE
6
E-book
2004

Effective advertising : understanding when, how, and why advertising works


Tellis, Gerard J., 1950-



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Electronic Resources
7
E-book
2018

How transformative innovations shaped the rise of nations : from ancient Rome to modern America


Tellis, Gerard J., 1950- author.

London, UK ; New York, NY : Anthem Press, an imprint of Wimbledon Publishing Company, 2018

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Electronic Resources
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