Title Research on Islamic business concepts : proceedings of the 12th Global Islamic Marketing Conference, December 2021 / Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli, editors

Published Cham : Springer, [2022]

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Description 1 online resource (1 volume) : illustrations Series Springer proceedings in business and economics Springer proceedings in business and economics. Summary This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions Bibliography Includes bibliographical references Notes Print version record Subject Marketing -- Islamic countries -- Congresses Business -- Religious aspects -- Islam. Business -- Religious aspects -- Islam Marketing Islamic countries Genre/Form proceedings (reports) Conference papers and proceedings Conference papers and proceedings. Actes de congrès. Form Electronic book Author Ramadani, Veland, editor. Alserhan, Baker Ahmad, editor. Dana, Leo Paul, editor. Zeqiri, Jusuf, editor Terzi, Hasan, editor Bayırlı, Mehmet, editor. Global Islamic Marketing Conference (12th : 2021) ISBN 9783031186639 303118663X

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