Title Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? / Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz

Published [Massachusetts] : Massachusetts Institute of Technology, [2015]

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Description 1 online resource (1 volume) Notes "Reprint #56406." From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015) Bibliography Includes bibliographical references Notes Description based on online resource; title from title page (viewed March 4, 2016) Subject Internet videos. Customer relations. Customer relations Internet videos Form Electronic book Author Pirouz, Raymond, 1969- author. Thomson, Matthew, author Johnson, Allison R., author

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