| Description |
vii, 187 pages : illustrations ; 24 cm |
| Contents |
1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber |
| Notes |
Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Political campaigns -- United States.
|
|
Advertising, Political -- United States.
|
| Author |
Thurber, James A., 1943-
|
|
Nelson, Candice J., 1949-
|
|
Dulio, David A.
|
| LC no. |
00008231 |
| ISBN |
0815784562 cloth |
|
0815784554 paperback |
|
