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Author Todd, Samuel, author

Title Knowing your fans : a case study of survey research in a collegiate ticket office / Samuel Todd, Marshall Magnusen, Tony Lachowetz, Amy Jones
Published London : Human Kinetics, Inc., 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case study analyses the process of designing a survey through an interview format
Notes Originally published in Todd, S., Magnusen, M., Lachowetz, T., & Jones, A. (2016). Knowing your fans: A case study of survey research in a collegiate ticket office. Case Studies in Sport Management, 5(1), 95-97. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Social surveys -- Methodology -- Case studies.
Sampling (Statistics) -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Magnusen, Marshall J., author
Lachowetz, Tony, author
Jones, Amy, author
ISBN 9781526435521 (ebook)