| Description |
1 online resource (352 pages) : illustrations |
| Series |
Hewlett-Packard Professional Bks |
|
Hewlett-Packard Professional Bks
|
| Summary |
Annotation The complete guide to building tomorrow's CRM-focused data warehouses.<ul><li>A complete methodology for building CRM-focused data warehouses</li><li>Planning, ROI, conceptual and logical models, physical implementation, project management, and beyond</li><li>For database developers, architects, consultants, project managers, and decision-makers</li></ul> Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todmanone of the world's leading data warehouse consultantsdelivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more: <ul><li>Critical design challenges unique to CRM-focused data warehousing</li><li>A new look at data warehouse conceptual models, logical models, and physical implementation</li><li>The crucial implications of time in data warehouse modeling and querying</li><li>Project management: deliverables, assumptions, risks, and team-buildingincluding a full breakdown of work</li><li>Estimating the ROI of CRM-focused data warehouses up front</li><li>Choosing software for loading, extraction, transformation, querying, data mining, campaign management, personalization, and metadata</li><li>DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents, and more</li></ul> If you want to leverage the full power of your CRM system, you need a data warehouse designed for the purpose. One book shows you exactly how to build one: Designing Data Warehouses by Dr. Chris Todman |
| Audience |
Scholarly & Professional Prentice Hall PTR |
| Subject |
Data warehousing.
|
|
Data warehousing.
|
| Form |
Electronic book
|
| ISBN |
0130897124 |
|
9780130897121 |
|
