Title Rethinking strategy for creative industries : innovation and interaction / Milan Todorovic with Ali Bakir

Published Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2016] ©2016

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Description 1 online resource (xiv, 237 pages) : illustrations Series Routledge Research in Creative and Cultural Industries Management ; 5 Routledge research in creative and cultural industries management ; 5. Contents 1. Understanding what strategy is / co-authored by Ali Bakir and Milan Todorovic -- 2. Methodology, tools and analytics -- 3. Emergent strategic configurations of power -- 4. Strategy/creativity dialectics applied -- 5. Business modelling and interactive contexts -- 6. Ethical and methodological implications for research and practice Bibliography Includes bibliographical references and index Notes Print version record Subject Cultural industries -- Management Arts -- Management. Mass media -- Management Strategic planning. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Arts -- Management Mass media -- Management Strategic planning Kulturindustrie Strategisches Management Industries culturelles -- Gestion. Planification stratégique. Marketing de la culture. Form Electronic book ISBN 1317911873 9781317911876 9781317911869 1317911865 9781315850160 1315850168 9781317911852 1317911857

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