| Description |
1 online resource (158 p.) |
| Contents |
Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Preface -- Part I: Technology, Communication, and Marketing -- Chapter 1: Technical Marketing Communication -- Chapter 2: Marketing -- Part II: Message Frames and Creative Concepts -- Chapter 3: Messaging -- Chapter 4: Concepting -- Part III: Writing, Designing, and Delivering -- Chapter 5: Copywriting -- Chapter 6: Designing -- Chapter 7: Delivering -- Bibliography -- About the Authors -- Index -- Adpage -- Backcover |
| Notes |
Description based upon print version of record |
| Form |
Electronic book
|
| Author |
Everett, Heidi L
|
| ISBN |
9781637424353 |
|
1637424353 |
|
