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Book Cover
Book
Author Trauffler, Gaston, 1975-

Title Sustained innovation management : assimilating radical and incremental innovation management / Gaston Trauffler and Hugo Tschirky
Published Hampshire [England] ; New York : Palgrave Macmillan, 2007

Copies

Location Call no. Vol. Availability
 W'PONDS  658.4 Tra/Sim  AVAILABLE
 W'PONDS  658.4 Tra/Sim  AVAILABLE
Description xx, 242 pages : illustrations ; 23 cm
Contents 1. Introduction -- 2. State of the art in management theory -- 3. Managing radical innovation - corporate case studies -- 4. Sustained innovation management -- 5. Management principles -- 6. Outlook and management summary
Summary "Managing radical innovation successfully is the key to growth. It involves making decisions on risky projects and unknown markets with a high growth potential. Based on nearly 40 best practice cases, this research work identifies the main management challenges related to radical innovation and discontinuous technologies and explores concrete solutions. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps navigate through some of the most difficult phases in a radical innovation project. The book presents a large number of processes, organizational structures and management tools that aid strategic decision-making related to radical innovation and discontinuous technologies. It will enable practitioners to recognize and take advantage of the hidden opportunities that radical innovation and discontinuous technologies present."--BOOK JACKET
Bibliography Includes bibliographical references and index
Subject Technological innovations -- Management.
Diffusion of innovations -- Management.
Author Tschirky, Hugo, 1938-
LC no. 2006045775
ISBN 0230001971 cloth