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Book Cover
Author Cheung, Catherine, active 2011, author

Title Profiling the mainland Chinese casinos visitors based on gaming and non-gaming expenditures : a case study of Macau / Catherine Cheung, Henry Tsai and Ada Lo
Published London : International CHRIE, 2011
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary The case study seeks to demonstrate the use of expenditure based segmentation method to what Mainland Chinese visitors are spending in Macau both on gaming and non-gaming activities. Profiles of gaming and non-gaming visitors are generated to reveal a depiction of the existing Macau visitors' market. Light, medium and heavy gaming expenditures and non-gaming expenditures segments are created and analysed according to their demographics and their expenditures. The case asks students to consider the managerial implications of this study for the Macau Casino Industry
Notes Originally Published InCheung, C., Tsai, H., and Lo, A. (2011). Profiling the mainland Chinese casinos visitors based on gaming and non-gaming expenditures: A case study of Macau. Journal of Hospitality and Tourism Cases, 1(1), 32-42
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Casinos -- China -- Macau (Special Administrative Region) -- Case studies
Chinese -- Gambling -- Case studies
China -- Macau (Special Administrative Region)
Genre/Form Case studies.
Form Electronic book
Author Lo, Ada, author
Tsai, Henry, author
ISBN 1529707226