| Description |
1 online resource (224 pages) : illustrations |
| Series |
A BK business book |
|
BK business book.
|
| Contents |
What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm |
| Summary |
You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer |
| Bibliography |
Includes bibliographical references (pages 191-201) and index |
| Notes |
Print version record |
| Subject |
Technological innovations -- Management
|
|
Technological innovations -- United States -- Management -- Case studies
|
|
BUSINESS & ECONOMICS -- Structural Adjustment.
|
|
Technological innovations -- Management
|
|
United States
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| LC no. |
2007047505 |
| ISBN |
9781576755549 |
|
1576755541 |
|
9781609944360 |
|
1609944364 |
|
