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E-book
Author Albert, Bill (William), author

Title Measuring the User Experience, 2nd Edition / Albert, William
Edition Second edition
Published Morgan Kaufmann, 2013
Online access available from:
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Description 1 online resource (320 pages)
Summary Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Notes Mode of access: World Wide Web
Copyright &#169: Elsevier Science & Technology 2013
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject User interfaces (Computer systems)
Human-computer interaction.
Form Electronic book
Author Tullis, Thomas, author
Safari, an O'Reilly Media Company