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Title Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer
Published New York : Routledge, [2012]


Location Call no. Vol. Availability
 W'BOOL  658.8342 Otn/Gca  AVAILABLE
Description xxxi, 450 pages : illustrations ; 24 cm
Summary "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher
Bibliography Includes bibliographical references and index
Subject Consumer behavior.
Consumer behavior -- Cross-cultural studies.
Consumption (Economics) -- Social aspects.
Author Otnes, Cele.
Tuncay-Zayer, Linda.
LC no. 2011040319
ISBN 9781848729469 (hardback)
1848729464 (hardback)