| Description |
1 online resource (xiii, 397 pages) : illustrations |
| Series |
Advances in international marketing, 1474-7979 ; v. 10 |
|
Advances in international marketing ; v. 10
|
| Contents |
Globalization, the multinational firm, and emerging economies / Attila Yaprak, Hülya Tütek -- Emerging economies and the challenge of globalization / John D. Daniels -- Foreign direct investment in the emerging markets of central and eastern Europe: motives and marketing strategies / Marin A. Marinov, Svetla T. Marinova -- The restructuring role of outward foreign direct investment by Central European firms: the case of Slovenia / Marjan Svetlicic, Matija Rojec, Andreja Trtnik -- Marketing and economic development: implications for emerging economies / Hugh M. Cannon, Attila Yaprak -- Globalization and currency crises in emerging Asian economies: implications on economic reform and development / C. Bülent Aybar, Marca Bear, Claudio Milman -- Managerial perceptions on performance determinants of multinational companies in an emerging economy / Muzaffer Bodur, Güven Alpay, Gülden Asugman -- Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union / Selime Sezgin, Nimet Uray, Sebnem Burnaz -- Joint ventures in globalization: a perspective from Turkey / Tuna Taner, Hülya Tütek, Semra Öncü, Canan Ay -- On the determinants of export internalization: an empirical comparison between Catalan and Spanish (non-Catalan) exporting firms / A. Rialp -- Differences and similarities between born globals and other types of exporters / Tage Koed Madsen, Erik Rasmussen, Per Servais -- The evolution of an internationalisation culture in the small firm: an Australian perspective / Peter Lamb, Peter Liesch -- Investing in emerging Asian markets: a study of prospects for and problems of doing business in Vietnam / Aahad M. Osman-Gani, Zafar U. Ahmed, Sok Ling Ng -- The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China / Daniel Van Den Bulcke, Haiyan Zhang -- Exporting firms, the learning organization and market orientation: a conceptual and empirical investigation of Dutch exporters / Paul Breman, Tevfik Dalgic -- Emerging patterns of international business: implications for public policy / Gary A. Knight, Attila Yaprak |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Competition, International.
|
|
Export marketing.
|
|
Globalization -- Economic aspects -- Developing countries.
|
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International business enterprises -- Developing countries.
|
| Form |
Electronic book
|
| Author |
Tütek, Hülya.
|
|
Yaprak, Attila.
|
| ISBN |
1849500568 (electronic bk.) |
|
9781849500562 (electronic bk.) |
|
