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Book Cover
E-book
Author Bailey, Maria T.

Title Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman
Published Chicago : Dearborn Trade Pub., ©2005

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Description 1 online resource (xviii, 237 pages)
Contents Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future
Summary Mom marketing experts Maria Bailey and Bonnie Ulman, authors of Trillion-Dollar Moms, share fresh insights from thousands of moms as consumers, entrepreneurs, and employees and give marketing professionals the knowledge and tools they need to win mothers' hearts and wallets
Bibliography Includes bibliographical references and index
Subject Women consumers -- United States
Mothers -- United States.
Marketing -- United States
New Age consumers -- United States
Marketing
Mothers
New Age consumers
Women consumers
United States
Form Electronic book
Author Ulman, Bonnie W.
ISBN 1419504576
9781419504570
1598755129
9781598755121