| Description |
1 online resource |
| Series |
Diverse and global perspectives on value creation set ; volume 1 |
|
Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1.
|
| Contents |
New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / Mónica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés -- Monetizing in the Digital Era / Mónica Herrero -- Implementing Innovation Strategy / Mercedes Medina |
| Summary |
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets' |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (John Wiley, viewed February 15, 2017) |
| Subject |
Cultural industries.
|
|
BUSINESS & ECONOMICS -- Industries -- General.
|
|
Cultural industries
|
| Form |
Electronic book
|
| Author |
Herrero, Mónica, author
|
|
Urgellés, Alicia, author
|
| LC no. |
2016958362 |
| ISBN |
9781119384632 |
|
111938463X |
|
1119384656 |
|
9781119384656 |
|
9781119384663 |
|
1119384664 |
|
