| Description |
1 online resource (958 pages) |
| Contents |
Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship |
|
Proprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography |
| Summary |
In todaỳ€s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However |
| Notes |
Print version record |
| Subject |
Mass media -- Encyclopedias
|
|
Communication -- Encyclopedias
|
|
Communication
|
|
Mass media
|
| Genre/Form |
Encyclopedias
|
| Form |
Electronic book
|
| ISBN |
9789350439357 |
|
9350439352 |
|
1282848852 |
|
9781282848856 |
|
