Book Cover; Title; Copyright; Contents; Series editor's preface; Preface; 1 Social power defined; 2 Geopolitics and hegemony; 3 Culture and constructivism; 4 Institutions and law; 5 Media and globalization; 6 Public diplomacy; 7 Place branding; 8 Conclusions; Notes; Bibliography; Index
Summary
Introduces and defines the concept of social power and examines how it works in international politics. Including perspectives from the EU, the US, Middle East and China, this title features a range of case studies on culture and pop culture, media, public diplomacy and branding
