| Description |
1 online resource (218 pages) |
| Contents |
Cover; Title; Copyright; Contents; List of Figures; List of Boxes; 1 Introducing Urban Branding: A Spectral Metaphor; 2 The Evolution of the Place Branding Debate; 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding; 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible and the Ghostly In-Between; 5 The Global, the Creative and the Smart City; 6 Symbols, Spectres and the Emotional Geographies of City Branding; 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres |
| Notes |
8 Concluding Remarks: Insurgent Ghosts and the Politics of City BrandingIndex |
|
Print version record |
| Subject |
City promotion.
|
|
Branding
|
|
Urban economics.
|
|
Culture and globalization.
|
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City promotion
|
|
Culture and globalization
|
|
Urban economics
|
| Form |
Electronic book
|
| ISBN |
9781317337768 |
|
131733776X |
|
