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Authors (Last name first) (1-7 of 7)
Vardar, Nükhet, 1961-
1 2012 Bank Z's communication dilemma during Turkey's 2001 crisis Vardar, Nükhet, 1961- [Bingley] : Emerald Group Publishing Limited, 2012 Rating:
2 2020 Branding through experiential marketing : launch of "National Geographic" in an emerging country Vardar, Nükhet, 1961- Rating: Electronic Resources
3 2018 "The faster fish beats the larger fish" : applying porter's value chain Vardar, Nükhet, 1961- author. London : SAGE Publications : SAGE Business Cases Originals, 2018 Rating: Electronic Resources
4 2020 Global advertising in the 21st century Vardar, Nükhet, 1961- Rating: Electronic Resources
5 2014 A global brand in a local market Vardar, Nükhet, 1961- [Bingley] : Emerald Group Publishing Limited, [2014] Rating:
6 2017 How can you extend the product life cycle of a FMCG brand? Vardar, Nükhet, 1961- Rating: Electronic Resources
7 2018 How did a newly launched brand combat the economic crisis? Vardar, Nükhet, 1961- author. London : SAGE Publications: SAGE Business Cases Originals, 2018 Rating: Electronic Resources
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Bank Z's communication dilemma during Turkey's 2001 crisis