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Book Cover
Streaming video

Title How the older market is evolving internationally : the UK market / Dick Stroud. The Australian market / Gill Walker. The U.S.A. market /Chuck Nyren. The Netherlands market / Arjan in't Veld
Published London : Henry Stewart Talks, 2009
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (70 min.) : color, sound)
Series Marketing to the older consumer : techniques to target the fastest growing population demographic, 2056-4570
Henry Stewart talks. Business & management collection. Marketing to the older consumer
Contents Contents: The status of UK 50 plus marketing -- The Australian perspective -- Advertising and marketing to baby boomers in the USA -- Marketing and advertising to the older consumer in the Netherlands
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Marketing.
Older consumers.
Form Streaming video
Author Nyren, Chuck.
Stroud, Dick.
Veld, Arjan in't, (Partner and Creative Director, Inthefield Marketing & Communications, The Netherlands)
Walker, Gill, (CEO, Evergreen Advertising & Marketing Communications, Australia)