Title How the older market is evolving internationally : the UK market / Dick Stroud. The Australian market / Gill Walker. The U.S.A. market /Chuck Nyren. The Netherlands market / Arjan in't Veld

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (70 min.) : color, sound) Series Marketing to the older consumer : techniques to target the fastest growing population demographic, 2056-4570 Henry Stewart talks. Business & management collection. Marketing to the older consumer Contents Contents: The status of UK 50 plus marketing -- The Australian perspective -- Advertising and marketing to baby boomers in the USA -- Marketing and advertising to the older consumer in the Netherlands Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Marketing. Older consumers. Form Streaming video Author Nyren, Chuck. Stroud, Dick. Veld, Arjan in't, (Partner and Creative Director, Inthefield Marketing & Communications, The Netherlands) Walker, Gill, (CEO, Evergreen Advertising & Marketing Communications, Australia)

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