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Book
Author Greene, Philip J.

Title Keyword advertising, and other invisible uses of third-party trade marks in online advertising / Philip J. Greene
Published [Wellington, N.Z.] : Victoria University of Wellington, Faculty of Law, [2009]

Copies

Location Call no. Vol. Availability
 MELB  KN 114.2 Gre/Kaa  AVAILABLE
Description 106 pages : illustrations ; 24 cm
Series Victoria University of Wellington law review. Working paper series ; v. 2
Victoria University of Wellington law review. Working paper series ; v. 2
Summary Trade mark owners and traders cannot be sure of what the outcome of any dispute over trade mark use in online advertising might be. Therefore this overview of what outcomes are likely in disputes in New Zealand, based on overseas experience, is invaluable
Notes "InternetNZ."
Author was the second InternetNZ Senior Research Fellow in Cyberlaw, Victoria University of Wellington, Faculty of Law, 2007
Cover title
Bibliography Includes bibliographical references
Subject New Zealand. Trade Marks Act 2002.
Internet advertising -- Law and legislation -- New Zealand.
Internet advertising -- Law and legislation.
Trademark infringement -- New Zealand.
Trademark infringement.
Author Internet Society of New Zealand.
Victoria University of Wellington. Law Faculty.
LC no. 2010398242