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Author Wagner, Sigmund A., 1966- author.

Title Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner
Published London ; New York : Routledge, 1997

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Description 1 online resource (xv, 288 pages) : illustrations
Series Consumer research and policy
Consumer research and policy series.
Contents Chapter 1 A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION -- chapter 2 COGNITIVE CONSUMER RESEARCH -- chapter 3 EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR -- chapter 4 CLASSIFICATION OF CONSUMERS -- chapter 5 INTERPRETATION OF KNOWLEDGE STRUCTURES -- chapter 6 EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER -- chapter 7 THE BEGINNING OF KNOWLEDGE
Summary Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products? How are such processes subconsciously structured by certain activities of the mind? How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology
Bibliography Includes bibliographical references (pages 264-280) and index
Notes Print version record
Subject Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)
Motivation
BUSINESS & ECONOMICS -- Consumer Behavior.
Consumer behavior
Green products
Motivation (Psychology)
Motivation research (Marketing)
Consumentengedrag.
Milieugedrag.
Form Electronic book
ISBN 0203444035
9780203444030
0203570820
9780203570821
6610318379
9786610318377
9786610075331
6610075336
9781134728602
1134728603
9781134728558
1134728557
9781134728596
113472859X
9780415316194
0415316197
1280318376
9781280318375
Other Titles Understanding green consumer behavior