| Description |
1 online resource : text file, PDF |
| Contents |
Cover -- Title -- Copyright -- Dedication -- Contents -- List of figures -- List of tables -- Acknowledgements -- Introduction -- Part I Context and strategy -- 1 The role, contribution and context of financial services -- 1.1 Introduction -- 1.2 Economic development -- 1.3 Government welfare context -- 1.4 Lifetime income smoothing -- 1.5 The management of risk -- 1.6 Poverty and financial exclusion -- 1.7 Mutual and proprietary supply -- 1.8 Regulation of financial services -- 1.9 A new philosophy and approach to regulation |
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1.9.1 On the role of financial markets1.9.2 Three major regulatory challenges -- 1.9.3 UK regulatory reform â#x80;#x93; a new regulatory architecture, approach and philosophy -- 1.9.4 Regulatory philosophy -- 1.9.5 European regulatory reforms -- 1.9.6 Potential impact of Brexit -- 1.9.7 Future challenges -- 1.10 Summary and conclusions -- Case Study 1: Microinsurance -- 2 The financial services marketplace: structures, products and participants -- 2.1 Introduction -- 2.2 Some historical perspectives -- 2.3 The geography of supply -- 2.4 Financial advice |
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2.5 An outline of product variants2.6 Banking and money transmission -- 2.7 Lending and credit -- 2.8 Saving and investing -- 2.8.1 Savings -- 2.9 Life insurance products -- 2.9.1 Life insurance -- 2.9.2 Health insurance -- 2.9.3 Annuities -- 2.10 General insurance -- 2.11 Summary and conclusions -- Case Study 2: Police Mutual Assurance Society Limited (Police Mutual) -- 3 Marketing financial services: an overview -- 3.1 Introduction -- 3.2 Defining financial services -- 3.3 The differences between goods and services |
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3.4 The distinctive characteristics of financial service3.4.1 Intangibility -- 3.4.2 Inseparability -- 3.4.3 Perishability -- 3.4.4 Heterogeneity -- 3.4.5 Fiduciary responsibility -- 3.4.6 Contingent consumption -- 3.4.7 Duration of consumption -- 3.5 The marketing challenge -- 3.6 Classifying services -- 3.7 Summary and conclusions -- Case Study 3: Aktif Bank â#x80;#x93; Aktif online -- 4 Strategic development and marketing planning -- 4.1 Introduction -- 4.2 Strategic marketing -- 4.3 Developing a strategic marketing plan -- 4.3.1 Company vision and mission |
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4.3.2 Situation analysis4.3.3 Marketing objectives -- 4.3.4 Marketing strategy -- 4.3.5 Market specific strategy -- 4.3.6 Implementation -- 4.4 Tools for strategy development -- 4.4.1 Growth strategies -- 4.4.2 Selecting the product portfolio -- 4.4.3 Competitive advantage -- 4.5 Summary and conclusions -- Case Study 4: Retail banking in China -- 5 Analysing the marketing environment -- 5.1 Introduction -- 5.2 The marketing environment -- 5.3 The macro-environment -- 5.3.1 The political environment -- 5.3.2 The economic environment |
| Summary |
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from?extensive international experience to ensure that this text will resonate with users across the globe.? This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features:An expanded section on regulation which has international reach and addresses the post-Brexit worldGreatly expanded coverage of digital marketing at both the strategic and tactical levelsNew material on how to improve a company's trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the worldB2B and B2C marketingUpgraded PowerPoint support on the companion websiteFinancial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.? |
| Subject |
BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Economics -- Microeconomics.
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| Form |
Electronic book
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| Author |
Waite, Nigel
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Waite, Roisin
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| ISBN |
9781315543765 |
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1315543761 |
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