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Book

Title Managing customer relationships / prepared by Simon Walls and Debra L. Zahay
Published Cambridge, Mass : Marketing Science Institute, 2000

Copies

Location Call no. Vol. Availability
 W'PONDS  658.812 Wal/Mcr  AVAILABLE
Description 32 pages : illustrations ; 28 cm
Series Report ; no. 00-107
Report (Marketing Science Institute) ; no. 00-107
Notes "This report summarizes the proceedings of the Marketing Science Institute conference on 'Managing Customer Relationships' held on March 2-3, 2000, in Charleston, S.C."--P. 3
"Conference summary."
"Working paper series."
Subject Customer relations -- Congresses.
Customer services -- Congresses.
Consumer satisfaction -- Congresses.
Genre/Form Conference papers and proceedings.
Author Walls, Simon.
Zahay, Debra L.
Marketing Science Institute. Conference (2000 March 2-3 : Charleston, S.C.)
Marketing Science Institute.