The DNA of competitive advantage -- Leadership's new benchmark -- It's all about networks -- Collecting data; new school and old school -- All the world's a trade show stage -- Denial, deception, and other forms of flattery -- Psychological forensics : CSI of the mind -- Negotiations : mastering the evil art -- Social network analysis and communities -- Tactical advantage : the who -- Operational advantage : the how -- Strategic advantage : the what -- Epilogue: A look back at the next twenty years
Summary
"Effective strategies for outsmarting the competition and driving better bottom-line results. In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line result"--Provided by publisher
