Title Consumer behaviour / Karen Webb

Published North Ryde, N.S.W. : McGraw-Hill Australia, 2005 [that is, 2004]

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 Web/Cbe		AVAILABLE
WATERFT BUSINESS	658.8342 Web/Cbe		AVAILABLE
W'BOOL	658.8342 Web/Cbe		AVAILABLE

Description xiv, 418 pages : illustrations ; 25 cm Summary Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making Notes Includes index Bibliography Includes bibliographical references and index Subject Marketing -- Textbooks. Marketing. Consumer behavior. Genre/Form Textbooks. LC no. 00002535 ISBN 0074713434 :

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