Frontmatter -- CONTENTS -- PREFACE -- 1. To Reach the World -- 2. The Logic of Globalization for Global Enterprise -- 3. The Era of the Globally Integrated Enterprise -- 4. What Went Wrong? -- 5. Ingredients for a New Economic Geography -- 6. How to Organize -- 7. Organization and Outcomes -- Notes -- Index
Summary
Globalization is taking a step backward. What, then, is the best way to organize a global enterprise? The key, Steven Weber explains, is to prepare for a world increasingly made up of competing regions with distinct rules and standards. This new condition could be more prosperous, but there will also be more friction and therefore more risk
