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E-book
Author Weerakkody, Niranjala, author

Title Research methods for media communication / Niranjala Weerakkody
Edition Second edition
Published South Melbourne, Vic. Oxford University Press, 2015
Online access available from:
ProQuest Ebook Central (Limited concurrent users)    View Resource Record  

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Description 1 online resource (xiv, 350 pages) : illustrations
Contents pt. 1. General introduction -- The research process -- Theoretical paradigms and concepts -- From choosing a topic to writing scholarly reports -- Writing research reports for non-academic settings -- Research ethics in media and communication -- Sampling -- Measurement -- pt. 2. Research approahces : quantitative -- Survey research -- Content analysis -- Experiments -- pt. 3. Research approaches : qualitative -- Research interviewing -- Focus groups -- Field studies -- pt. 4. Other research approaches -- Case study research -- Textual analysis -- pt. 5. Analysis of qualitative and quantitative data -- Analysing data
Bibliography Includes bibliographical references (pages 325-337) and index
Notes Description based on print version record
Subject Mass media -- Research -- Methodology.
Communication -- Research.
Advertising -- Research.
Public relations -- Research.
Form Electronic book
ISBN 9780190304065 (electronic bk.)
0190304065 (electronic bk.)