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E-book
Author Weisman, Loren, author

Title Music business for dummies / by Loren Weisman
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
©2015
Online access available from:
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Description 1 online resource
Series --For dummies
--For dummies
Contents Intro; Title Page; Table of Contents; Introduction; About This Book; Icons Used in This Book; Foolish Assumptions; Beyond the Book; Where to Go from Here; Part I: Getting Started in the Music Business; Chapter 1: Getting on the Path to Results; Differentiating between the Music and the Music Business; Practicing Responsible Career Tactics; Weeding out the Myths, Scams, and Scammers; Committing to, Reinforcing, and Running a Career; Chapter 2: A Change is Gonna Come: Changes in the Music Business; Changes for the Better; Changes for the Worse; Promoting and Marketing Gone Bad
Chapter 5: Writing, Rehearsing, Recording, and PerformingCreating and Writing Music with Others; Rehearsing For Production and Performance; Chapter 6: Creating and Following a Production Plan; Pre-Producing Your Production; Your Recording Process -Picking Your Producer, Mixer, and Musicians; Mastering Your Music; Your Pre-Release and Post-Recording Part; Chapter 7: Creating Your Brand; Understanding the Importance of Your Name; Getting Your Logo and Font Working for You; Branding Yourself; Crafting Your Tagline and its Viability; Applying Your Logo, Font, and Tagline
Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to ActionCreating Keywords and Phrases for Your Bio; Making a Keyword-Rich Descriptive Bio; Adding a Call to Action: Give Fans Direction; Optimizing Your Message; Chapter 9: Securing Your Music and Brand; Finding the Best Types of People to Work With; Copyrights, Publishing, and Ownership; Working with Publishing Companies, Labels, Managers, and Investors; Part III: Marketing and Promoting For the Long Haul; Chapter 10: Building Your Website and Social Media Presence; Graphics Designed For Everything Online
Home Base for Everything: Your WebsiteKeeping a Website and Social Media Template Form; Links, All the Links, and Nothing but the Links; Best Practices and Tips for Social Media Sites; Chapter 11: Planning for Content Marketing throughout the Year; Maintaining Best Website and Content Practices; Formatting Your Content; Deploying Prepared Content around the Calendar; Chapter 12: Combining Online and Physical Marketing; Cross-Marketing for Optimal Fan Reach and Sales; Creating Promotional Items; Setting up Promotional Graphics; Buying and Running Advertisements
Making Change Work for YouChapter 3: Getting Your Music Business Job Options On; Finding Your Best Fit; Self-Assessment Questions; Looking at Your Options in the Music Business; Eyeing Options Out of the Spotlights; Chapter 4: Creating a Music Business Plan; Defining Your Success; Projecting Your Time Frame; Reviewing the Requirements and Costs of Success; Looking at the Keys to Planning Success; Funding Your Music Business Plan; Handling the Organization and Legal Parts; Promises, Percentages, Ownership, and Durations; Part II: Making Music and Creating Your Brand
Summary Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.-Find the right players, agents, and business managers -Make more money from your work with smart distribution -Build your brand and get people talking about you -Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want
Notes Includes index
Online resource; title from PDF title page (EBSCO, viewed June 25, 2015)
Subject Music trade -- Vocational guidance -- United States -- Handbooks, manuals, etc
MUSIC -- Genres & Styles -- Classical.
MUSIC -- Reference.
Music trade -- Vocational guidance.
United States.
Genre/Form Handbooks and manuals.
Handbooks and manuals.
Form Electronic book
ISBN 111904944X
1119049466
9781119049449
9781119049463