| Description |
1 online resource (xviii, 270 pages) : illustrations |
| Contents |
MARKETING CHAMPIONS: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact; Contents; Preface: Are You a Marketing Champion?; Part I: Understand the Landscape; Part II: Manage North; Part III: Manage East; Part IV: Manage South; Part V: Manage West; Index |
| Summary |
Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of the organization. Since many CEOs and other business leaders don't understand how their marketing departments contribute, authors Roy Young, Allen Weiss, and David Stewart argue that it is up to the marketers themselves to prove their leaders wrong and seize organizational significance for themselves |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Marketing.
|
|
marketing.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
BUSINESS & ECONOMICS -- Distribution.
|
|
Marketing
|
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Sales & marketing.
|
| Form |
Electronic book
|
| Author |
Weiss, Allen M.
|
|
Stewart, David W.
|
| LC no. |
2007278801 |
| ISBN |
9780470054505 |
|
0470054506 |
|
128065208X |
|
9781280652080 |
|
