| Description |
vii, 462 pages : illustrations ; 24 cm |
| Contents |
Introduction and theory -- Introduction -- Theoretical approaches -- Modes of operation -- Franchising -- Licensing -- Management contracts -- International subcontracting -- Project operations -- Exports -- Alliances -- Foreign direct investment -- Strategies -- Mode switching and stretching strategies -- Mode combination strategies -- Internationalisation, international strategies and FOMs -- Conclusion -- Conclusions and recommendations |
| Summary |
"This book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching in included." "Featuring an overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a broader coverage of foreign operation methods than current literature has offered until now."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Foreign trade regulation.
|
|
International business enterprises -- Management.
|
|
International trade.
|
| Author |
Benito, Gabriel R. L., 1960-
|
|
Petersen, Bent, 1954-
|
| LC no. |
2007000728 |
| ISBN |
1845420446 (hbk.) |
|
9781845420444 (hbk.) |
|
