Title The other 51 weeks : a marketing handbook for Australian libraries / Lee Welch

Edition Revised edition Published Wagga Wagga, N.S.W. : Centre for Information Studies, Charles Sturt University, 2006

Copies

Location	Call no.	Vol.	Availability
W'PONDS	021.0688 Wel/Ofo 2006		DUE 22-05-24

Description xiv, 103 pages ; 25 cm Series Topics in Australasian library and information studies ; no.25 Topics in Australasian library and information studies ; no.25 Summary A book for those Australasian library and information professionals seeking to get to grips with what marketing actually is - a mindset, an approach that takes in the whole organisation - and everybody's job. The book explores the necessary steps to introduce a marketing approach to the library Notes Cover subtitle: A marketing handbook for librarians Bibliography Includes bibiographical references and index Subject Libraries -- Australia -- Marketing. ISBN 1876938900 paperback

Other Titles Other fifty one weeks

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