Title The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton

Edition Student edition Published Mason, OH. : Thomson South-Western, 2007

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.514 Whi/Mot		AVAILABLE
WATERFT BUSINESS	658.514 Whi/Mot		AVAILABLE
W'PONDS	658.514 Whi/Mot		AVAILABLE

Description xxiii, 404 pages ; 24 cm Contents Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success Bibliography Includes bibliographcal references and index Subject Strategic planning. New products -- Management. High technology industries -- Management. Technological innovations -- Management. Author Bruton, Garry D. LC no. 2005938050 ISBN 0324144970 9780324144970

Other Titles Management of technology & innovation

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