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Author Whitehead, Michael, author

Title Implementing SugarCRM / Whitehead, Michael
Published Packt Publishing, 2006
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Description 1 online resource (328 pages)
Summary A step-by-step guide to using this powerful Open Source application in your business. Your complete guide to SugarCRM implementation - assess your needs, install the software, start using it, train users, integrate with existing systems Covers both the free and commercial versions of SugarCRM - get maximum benefit from the free version before paying for add ons "SugarCRM is one of the most exciting open source products around today, and Michael Whitehead has created the definitive guide to it. Michael packs the book with his experience as the premier independent SugarCRM consultant. It's not just a powerful guide to SugarCRM, it's a practical, hands on introduction to CRM as a whole. If you want to harness technology to enhance your customer relationships then read this book. You'll be glad you did." Bernard Golden , author, "Succeeding with Open Source" In Detail SugarCRM is a popular customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it. This book will give you all the information you need to start using this powerful, free CRM system. Written by veteran SugarCRM expert and experienced documentation author, Michael J. Whitehead, this book is the definitive guide to implementing SugarCRM. Whether you are wondering exactly what benefits CRM can bring, or you have already learned about CRM systems but have yet to implement one, or you're working with SugarCRM already; this book will show you how to get maximum benefit of this exciting product. What you will learn from this book? Here are just some of the knowledge and skills you will gain when you read this book: A complete step-by-step tutorial in using the standard, every day features of SugarCRM Installing and using SugarCRM Learning specific ways in which SugarCRM can increase your profits through richer customer relationships Assessing your own companies needs, and planning a SugarCRM implementation tailored specifically to you Decidi.
Notes Mode of access: World Wide Web
Copyright © 2006 Packt Publishing
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Microsoft CRM.
Customer relations -- Management -- Computer programs.
Form Electronic book
Author Safari, an O'Reilly Media Company