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Book Cover
E-book
Author Williams, Alan.

Title The 31 practices : release the power of your organization's values every day / Alan Williams & Alison Whybrow
Published London : LID Pub., [2013]
©2013
Online access available from:
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Description 1 online resource (1 volume) : illustrations
Summary Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time, research shows that 70 percent of customer brand perception is determined by experience with the company's employees. Moreover, 41 percent of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behavior of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience, and leadership, this method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty. -- Edited summary from book
Bibliography Includes bibliographical references
Notes Online resource; title from title page (Safari, viewed Oct. 31, 2014)
Subject Brand name products.
Consumer satisfaction.
Employee motivation.
Form Electronic book
Author Whybrow, Alison, 1968-
ISBN 1907794859
9781907794858
Other Titles Release the power of your organization's values every day
Thirty-one practices