| Description |
xxiii, 439 pages : color illustrations ; 25 cm |
| Contents |
Introduction to events management -- Event project management : feasibility, planning, delivery and evaluation -- Event design and production -- Event operations -- Event human resource management -- Event finance / Robert Wilson -- Event marketing -- Event health, safety and risk management -- Sporting events -- Mega-events -- Events in the public and third sectors -- Corporate events -- Cultural events and festivals -- Event impacts, sustainability and legacy -- Events and the media |
| Summary |
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events |
| Notes |
"Chapter 6 © 2018 Robert Wilson"--Title page verso |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Special events -- Management
|
| Author |
Kennell, James, author
|
|
Abson, Emma, author
|
|
Wilde, Nick, author
|
| LC no. |
2017021006 |
| ISBN |
9781138907041 |
|
1138907049 |
|
9781138907058 |
|
1138907057 |
|
