Title The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others]

Published New York : Visual Reference Publications, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Win/Por		AVAILABLE

Description 175 pages : color illustrations ; 31 cm Subject Product management. Brand name products -- Management. Author Winters, Arthur A. ISBN 1584710780

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