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Book Cover
Author Witte, Dr. Kim

Title Effective Health Risk Messages : a Step-by-step Guide
Published Thousand Oaks : SAGE Publications, 2001
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (225 pages)
Summary Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac
Notes Print version record
Subject Health attitudes.
Health promotion.
Health risk assessment.
Form Electronic book
Author Martell, Dr. Dennis P
Meyer, Dr. Gary
ISBN 1452264392